By Brian Yalung
The Country Wide Basketball League (CWBL) is back in harness, one year after it was deferred due to factors beyond the league’s control. The ambitious commercial league hopes to finally get underway in October with new partnerships in marketing, promotions and media coverage.
The CWBL offers new opportunities to talented cagers, not to mention offering exposure to select cities and towns where actual games will be held. Matches will not be limited to one playing arena, technically adopting the home-and-away scenarios in the Philippines.
Bringing the games live to fans who are unable to reach the playing venues has also been covered. Thanks to the advent of technology, the CWBL will maximize exposure through TV coverage and live streaming services through popular social media platforms like Facebook, YouTube and so on.
Christened as the “Alternative League”, the CWBL plans to kick off the tournament with six teams coming from the NCR/ Luzon and Vis-Min regions. Teams will only be allowed to field in pure Filipino-bred players. Players will be required to present their Philippine passports duly issued by the Department of Foreign Affairs.
“For the first season, nag-decide ang Board ng CWBL na anim(6) na team lamang ang pipiliin to represent at manggagaling saLuzon, Metro Manila, Visayas at Mindanao. Nais ng Board namatiyak ang tagumpay ng unang season bago tumanggap ng dagdag na mga team. Sa supporta na ibibigay ng mga local fans, medaling paramihin ang mga team na sasali sa ligang ito,” explains Coach Joe Lipa
The CWBL plans to hold two regular conferences annually. After the regular conferences, the top four teams with best cumulative win-loss records will compete in the championship series to determine the overall champion for the season. This tournament structure will make teams play their best in every game. There will be two games per play date that will be held on weekends (Saturday and Sunday).
“In CWBL, we want to CREATE HEROES in every community,” adds Sales and Marketing Vice President Rhose Montreal.
Serving as commissioner for the league is Atty. Pablo A. De Borja. He hails from the Ateneo de Manila Law School where he graduated Cum Laude and Salutatorian of the Class. He has been practicing law since 1974.