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NBA launches global campaign to help cope with COVID-19 shutdown

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By Agence France-Presse

The NBA launched a global social engagement campaign Friday aimed at educating, inspiring and helping people respond to the coronavirus (COVID-19) pandemic that has shut down the league season.

(FILES) In this file photo taken on January 08, 2013 a detail view of the Spalding ball with NBA logo is seen during the game between the Orlando Magic and the Denver Nuggets at the Pepsi Center in Denver, Colorado. - The NBA launched a global social engagement campaign March 20, 2020 aimed at educating, inspiring and helping people respond to the coronavirus pandemic that has shut down the league season. (Photo by Garrett Ellwood / NBAE / Getty Images / AFP)

In this file photo taken on January 8, 2013, a detail view of the Spalding ball with NBA logo is seen during the game between the Orlando Magic and the Denver Nuggets at the Pepsi Center in Denver, Colorado. (Photo by Garrett Ellwood / NBAE / Getty Images / AFP)

The “NBA Together” program will include daily Instagram interviews with players and others in the NBA, educational programs, online content aimed at youth who can’t play with friends and a call for “one million acts of kindness” through volunteering and community activity.

The NBA suspended the season last week after a player tested positive for coronavirus with no timetable for a return.

RELATED: Celtics’ Marcus Smart, 2 Lakers, 3 Sixers test positive for COVID-19

The league wants to contribute and help raise more than $50 million to support people hit by coronavirus, including more than $30 million already committed by NBA and Women’s NBA players and teams.

A series of public service videos has been made by 18 NBA and Women’s NBA players to share health and wellness information about ways to reduce the coronavirus spread. They have been watched more than 37 million times on NBA social media outlets.

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